Our coaches

Our fantastic coaches have a very broad expertise in business development and sustainability strategies. All of the coaches are sought after speakers and have many years of experience in creating, driving and realizing successful ideas and concepts. The coaches are passionate about developing sustainable companies – for the planet and the people who live here.


Jenny knows how to become investable as an impact startup, can tie your impact to your business and help you raise the money that you need. Jenny is the co-founder of the Impact StartUp program and sits in the board of The Swedish National Advisory Board for Impact Investing.



Jonas works as a business developer at Altitude Meetings – where he successfully connects people, ideas and concepts. Jonas is a coveted moderator and speaker. He know how to develop business models, sustainable solutions and help you build the story of your company. 



Sara Hamlin most recently worked at E.ON Sweden – where she developed a accelerator program with a focus on smart solutions in renewable energy and sustainability. Sara is passionate about changing the world for the better and has a large global network of incubators, investors, authorities and organizations. Sara is described as an inspirational and curious leader, fearless of challenges.


Emma is an innovation leader with nearly 20 years of experience in idea-, business- & organizational development, at Media Evolution in Malmö among others. Based on design thinking, Emma develops services, processes, business models and collaborations that create value for both society and end users.


Katarina is a seasoned entrepreneurship and  startup coach with roots deep in both the Swedish innovation system and Silicon Valley. Katarina knows all there is  to know about impactful business models, how to test and how to scale.



Jakob has over 20 years of experience of strategic business development in both in large companies and startups. Today, he works for Ideon Open Beyond and Sony Startup Acceleration Program Europe, among others.  Jakob knows how to deliver a strong investment pitch and incorporate the UN’s sustainability goals into your business


Maria is the networking and communications pro that knows how to navigate the financial institutions. After 18 years at SEB, working with corporate social responsibility and impact entrepreneurship, she is now a sought after advisor and board member.



Jonas is constantly full of ideas and a true serial entrepreneur who also lectures and writes books. Jonas has been the initiator of several major social initiatives, both nationally and internationally. One of his most successful initiatives has been to help the Colombian city of Medellin to be named the world’s most innovative city (Wall Street Journal, 2015).